How Is All-Day Breakfast Helping McDonald’s?

The food company introduced an all-day breakfast plan as an effort to boost sales all over the country and save its stock.

McDonald’s Corporation has been making great plans to bring about a positive change in the profit generation being done in every fiscal quarter of the year, but so far, the strategies have not worked out in the best possible way as per the company’s expectations.

The food company has always dismissed options regarding offering an all-day breakfast, which has also been criticized by its loyal customers numerous times. However, the CEO of the organization has made this whole idea a part of the turnaround plan that is being observed by the giant for quite some time now.

McDonald’s restaurants have always managed to satisfy its customers as long as the early morning breakfast offerings were concerned. The fact that the options for breakfast were available for such a limited period during the day, it irritated the customers to no end and it was seen that even after repeated requests, it made to changes in the way things were carried out in the food company.

These requests started to appear on the social media back in 2007, but the company paid attention in 2015, when a desperate need to bring a rise in the share and stock value was realized.

McDonald’s menu for the all-day breakfast plan is, however, not being offered to the customers with all the options available, which analysts think could be used against the giant when it comes to sales in the end of the quarter. The food company, on the other hand, has been offering a high cash dividend to its shareholders, which is something to be considered by them despite the low sales.

Furthermore, according to the opinion of the analysts, the food giant has not always sold a lot of its products but the fact that it has always been very efficient on the food field, through the quick delivery service and the successful drive through, is what that has been taking the giant up on the stocks since the beginning.

Following the turnaround plan, the food giant has managed to gain around 9 percent on the standard and poor index, which is a huge achievement for the famous chain. However, the low dollar value has also been affecting the company in many ways and recent news reports have informed the investors that the company will be shutting down a big number of its stores in the country to cover losses faced so far. Thus, the company is hoping for to save its stock through some changes.

McDonald’s Corporation Needs To Fix It’s Drive Thru System

The food company has come around to report unsatisfactory results in different surveys made to check the quality of the drive through system and analysts believes that the giant needs to fix it as soon as possible.

McDonald’s Corporation has been facing some serious ups and downs on the index lately and analysts in the market have come around to have multiple opinions about where the stock might be headed in near future. Reports suggest that the food company has been experiencing some lows due to the cut throat competition which has taken the industry by storm and has made it difficult for the fast food giant to maintain a good position in the market. As compared to its rivals, the company does have a few loyal customers who are still seen coming towards the popular restaurant only when they wish to satisfy their hunger but the majority has turned away from the firm and that too for a couple of good reasons.

McDonald’s Drive Thru system, which was initially made to provide food to the customers in one go and that too in a very quick speed, has also been losing its charm lately. Analysts believe that the food company has not been giving the department a lot of attention which has ended up getting some unsatisfactory results through surveys. In different surveys made, it was seen that the most famous one in the customer satisfaction department was Chick-fil-A whereas McDonald’s restaurants secured the last position in the top 18 brands list, which shows that now the food company is even worse than before. Considering the company secured a 67 points out of 100 in the survey, the drop has not only been inevitable but it also a point for concern for the management as it needs to know where it is lacking and how it should overcome the problems effectively.

On the other hand, McDonald’s has also received some unsatisfactory results where the average time of delivery is concerned in a drive through experience, as its score came around to be 189 seconds which is being considered as the worst figure to be written down in the history made by the food giant. The fact that Wendy’s, on the other hand, has received a score of 134 seconds on an average basis has come around to be a wakeup call for the food firm as it needs to buckle up this department using all the right measures. This needs to be done by the company due to many reasons; one of them is how the total sales of fast food carried out by the giant is majorly done through drive through sales.