Another Controversy Sparks For McDonald’s

McDonald’s introduces Monster Energy Drinks.

Recently it was announced that the fast food behemoth is all set to come up with its all day breakfast earlier in September, we had this opinion that buyers might not really be much intrigued since with time they’d develop this perception that they are actually very bored of it or just worn out on the whole.

So the perception that this might just not be a good idea was somewhat proved right when certain McDonald’s franchise owners declared that the company recent menu was actually a major barrier in service.

McDonald’s because of the changes has had to slow down the time of its service causing a lot of mayhem. This has caused several problems to arouse. Firstly, McDonald’s menu has an image to be quick handy food so by complicating the menu they will actually rupture this image. Consumers will not really understand that the delay is due to a complex menu because it is not what they are conditioned to. Moreover, introducing all day breakfast is the company’s decision not the customers fault so why shall they wait?

Secondly, another thing that the owners need to be concerned about is that fewer individuals will now prefer to work for the company considering the amount of torture and brutality they are likely to encounter at work. The pressure in such a scenario is intense. However, the only good thing is that the consumers are actually waking up at their own sweet time and can enjoy the delicious breakfast rounds the clock without having to wait.

But now things are liable to change soon since MCD is now devising a technique that is designed in such a manner that will kill people at a faster rate than their food can actually do. So it is now double the trouble for their clients. As per Bloomberg, the company has started to retail Monster Energy drinks that are now being marketed at 20 different outlets of the company.

According to A.V Club, “For those who aren’t familiar with Monster, it’s the energy drink brand preferred by everyone who drives a pickup truck, or, at least, the energy drink brand that shares a logo with a pickup truck-based cult of some kind.” Moreover, energy drinks are not good for health since the amount of sugar present in these drinks is extremely unhealthy.

So now you will not just eat unhealthy food but you can also consume drinks that are equally unhealthy.

How Is All-Day Breakfast Helping McDonald’s?

The food company introduced an all-day breakfast plan as an effort to boost sales all over the country and save its stock.

McDonald’s Corporation has been making great plans to bring about a positive change in the profit generation being done in every fiscal quarter of the year, but so far, the strategies have not worked out in the best possible way as per the company’s expectations.

The food company has always dismissed options regarding offering an all-day breakfast, which has also been criticized by its loyal customers numerous times. However, the CEO of the organization has made this whole idea a part of the turnaround plan that is being observed by the giant for quite some time now.

McDonald’s restaurants have always managed to satisfy its customers as long as the early morning breakfast offerings were concerned. The fact that the options for breakfast were available for such a limited period during the day, it irritated the customers to no end and it was seen that even after repeated requests, it made to changes in the way things were carried out in the food company.

These requests started to appear on the social media back in 2007, but the company paid attention in 2015, when a desperate need to bring a rise in the share and stock value was realized.

McDonald’s menu for the all-day breakfast plan is, however, not being offered to the customers with all the options available, which analysts think could be used against the giant when it comes to sales in the end of the quarter. The food company, on the other hand, has been offering a high cash dividend to its shareholders, which is something to be considered by them despite the low sales.

Furthermore, according to the opinion of the analysts, the food giant has not always sold a lot of its products but the fact that it has always been very efficient on the food field, through the quick delivery service and the successful drive through, is what that has been taking the giant up on the stocks since the beginning.

Following the turnaround plan, the food giant has managed to gain around 9 percent on the standard and poor index, which is a huge achievement for the famous chain. However, the low dollar value has also been affecting the company in many ways and recent news reports have informed the investors that the company will be shutting down a big number of its stores in the country to cover losses faced so far. Thus, the company is hoping for to save its stock through some changes.